Three of Italy’s most celebrated food Consortia — Mozzarella di Bufala Campana PDO, Ricotta di Bufala Campana PDO, and Prosciutto di San Daniele PDO — are joining forces in an ambitious campaign to promote Italian gastronomy across Europe.
The initiative, branded Campagna d’Europa, aims to showcase a “basket of excellence” in France, Germany, Belgium, and the Netherlands through a mix of digital advertising, outdoor promotions, and live events.
A heavy push is planned for September, with targeted online campaigns supported by billboards and displays in metro stations and shopping centres in Paris, Lyon, Berlin, and Cologne. From September to November 2025, more than 15 events — including masterclasses and guided tastings — will take place in cities such as Amsterdam, Brussels, Ghent, Düsseldorf, and Stuttgart, designed to win over both trade stakeholders and consumers.
“We are looking to the future and to new generations of consumers, telling the story of how these unique products are made and how best to enjoy them,” saidDomenico Raimondo, president of theMozzarella di Bufala Campana PDO Consortium.
For Ricotta di Bufala Campana PDO, the campaign marks a first foray onto the international stage. “We represent a fresh, young product with significant growth potential,” said Consortium’s president Sara Consalvo. “This project is about building awareness of our excellence, from pastry-making to fine dining.”
Nicola Martelli, president of the Prosciutto di San Daniele PDO Consortium, said the partnership underscored the importance of working together. “We are presenting a basket of Italian excellence in the convivial settings that define our food culture. A joint campaign gives us greater visibility and stronger promotional impact.”
