Tic Tac expands its range with the launch of Tic Tac Menta Ice, a new mint candy offering a more intense flavor and enhanced freshness compared to the brand’s classic mint. First introduced in 1969 under the name “Refreshing Mint,” Tic Tac, a brand of the Ferrero Group, has since evolved, experimenting with new flavors to suit a variety of tastes. Yet its iconic packaging, designed to preserve the candy’s quality, has remained unchanged, becoming a symbol of both design and brand recognition.
Tic Tac Menta Ice introduces a fresh twist to the functional freshness category: a mint with a bold, intense flavor, complemented by the signature sound of the candies inside the box. This instantly recognizable feature reinforces the brand’s ritual—a shared moment of enjoyment, lightheartedness, and fun.