Rodolfi Mansueto, the Parma-based tomato preserve specialist, is set to make its debut on the international stage at SIAL, the International Food Exhibition in Paris, from October 19 to 23. The company will be present at stand 1 – D071, alongside the Consorzio Parma Alimentare.
The Paris expo will be the first time Rodolfi Mansueto showcases its revamped system and product range to a global audience of buyers. The launch, months in the making, marks a new chapter for the company as it positions itself with a fresh vision that emphasizes its heritage, regional roots, and tradition. The brand’s repositioning, aimed at reinforcing its identity, involves a strategic overhaul, including a full image redesign and an updated product portfolio.
Rodolfi Mansueto’s recent history has been marked by substantial growth, both in revenue and geographical reach. Its internationalization strategy has seen the company expand into key markets. Branded products have long been available abroad, with distribution through retail giants such as Walmart, Coles, and Iceland.
Currently, Rodolfi Mansueto exports to over 80 countries, generating export revenues of 64 million euros. Germany leads the way, followed by the U.S., France, and Canada. Canada is among its primary overseas markets, alongside the U.S., where the company mainly operates as a private label producer.
Australia has been a recent surprise success, with the company significantly increasing its market share there.
“Rodolfi Mansueto is synonymous with high-quality products for distribution and food service chains worldwide,” says Guido Montecchi, the company’s General Sales Director. “This success is built on 125 years of entrepreneurial history that, while embracing technological innovation, continues to uphold sustainable practices, respecting both raw materials and consumers.”