Veroni celebrates the Italian aperitivo

The leading Italian charcuterie brand in the US will showcase the authentic Italian Aperitivo in Houston at IBBDA and in New York at the Summer Fancy Food Show, featuring an exclusive event hosted by Campari
Veroni celebrates the Italian aperitivo

From June 9th to 11th Veroni is ready to win over Houston audiences by bringing the best of its Italian charcuterie excellence to the International Dairy Deli Bakery Association’s premier trade show (Booth #2029). Veroni’s focus on the aperitivo segment underscores its commitment to offering meticulously crafted Made-in-Italy products, specifically tailored for American customers.

The Italian aperitivo concept will also be the star at Veroni’s booth (#2719) during the Summer Fancy Food Show in New York from June 23rd to 25th. For the occasion, Veroni is also organizing an exclusive event hosted by Campari America, one of the world’s most iconic Italian spirits brands. A gathering where Italian flair shines, it’s an opportunity to savor a gourmet experience curated by chef Luca Capasso with the renowned Cecconi’s Nomad New York and Campari’s expert bartenders. Guests will have the chance to indulge in Veroni’s authentic Italian charcuterie paired with Campari’s cocktails amidst the incredible New York skyline from Campari’s Skyscraper.

Veroni-antipasto-Italian aperitivo


Veroni is also betting on the wellness trends of charcuterie during IDDBA and the Summer Fancy Food Show. Here the Italian company introduces the “reduced sodium” claim starting with the Dry Salame takeaway tray: the first uncured product with low sodium intake and no nitrates or nitrites added (except for naturally occurring in celery juice powder and salt). This brand-new claim pays attention to the increased sensitivity of American consumers to health and wellness, and it adds to the “humanely raised meat claim” which concerns all US Veroni products, that since 2016 have been imported from Italy by the deli meat producer.

With the launch of our certified humanely raised charcuterie, we want to offer the best Italian experience to American deli meat enthusiasts”, says Emanuela Bigi, Veroni Marketing Manager. “We also want to meet the choices of American shoppers searching for healthier foods without giving up the taste and flavor of their meals. That’s why this year we have added the ‘reduced sodium’ claim starting from one of the most beloved cured meats worldwide, the Salame Milano. To extend the claim to other charcuterie products, the real challenge is to maintain the organoleptic characteristics focusing on lighter and heart-healthier products. This translates into an even greater focus on raw materials, supply chain, and production, as well as investment in research and development. The increasing attention to these elements has allowed us to be recognized as the first Italian charcuterie brand in the USA”.

The historical Italian cold cuts producer sources its pork meat from sustainable farms that adhere to an “animal welfare” program. The pork used is processed and stored in a separate space from other swine meat and is identified with a unique label throughout the production.

Veroni-Salame Milano-reduced sodium-take away


According to the “humanely raised” concept, porks are raised following the “five freedoms of animal welfare”, which outline the aspects of animal wellbeing under human control. Farmers have to respect strict requirements throughout pigs’ lives – from their living space on the farm to animal feed, health, and transport. This means that farmers do not use hormones and the porks follow a vegetarian diet. In detail, the five freedoms of animal welfare are:

  • Freedom from hunger, malnutrition, and thirst.
  • Freedom from fear and distress.
  • Freedom from physical and thermal discomfort.
  • Freedom from pain, injury, and disease.
  • Freedom to express normal patterns of behavior.


At Veroni’s booths at the IDDBA and SFFS trade shows, all the buyers and visitors can find the must-have products for the authentic aperitivo experience. These include the Maxi Antipasto line which comes in the new eco-friendly tray and the Enjoy AperiTime Line, the all-in-one charcuterie board which features three pairing variations that combine deli meats with cheese and dried fruits.

Along with product innovation and high-standards quality, the research and development department has also designed new eco-friendly trays for the pre-sliced line made of FSC-certified paper and with 85% less plastic. During this year’s Las Vegas trade show, Veroni will present its Maxy platter line of Antipasto Italiano (12 oz) within the new eco-friendly tray made of 85% less plastic. The Maxy Platter includes a selection of Veroni charcuterie paired with cheese and a new combination that features only cold cuts, such as Speck, Coppa, Salame Toscano, and Salame Calabrese.

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