The Italian bakery powerhouse Morato Group is forging ahead on its trajectory of expansion, clinching the majority stake in Massimo Zero, a Merano (Bolzano)-based company specializing in gluten-free baked goods and dry pasta.
Taking the reins of strategic and commercial management is Morato Group, operating through its subsidiary Nt Food—a seasoned player in the gluten-free products domain. Previously, the majority ownership of Massimo Zero rested with Botzen Invest EF, an investment entity hailing from South Tyrol, which now assumes the role of a financial partner.
Stefano Maza, Morato Group’s CEO, says, “We’re delighted to finalize this transaction, that solidifies our foothold in the gluten-free market. Massimo Zero, synonymous with quality and excellence, perfectly complements our offerings in specialized channels. The health-centric sector is experiencing a compelling growth trajectory, and with five facilities exclusively dedicated to gluten-free products, our group stands as a benchmark, adept at meeting the demands of consumers and partners with competence and specialization.”
MORATO GROUP’S GROWTH
Nestled in the heart of South Tyrol, the Massimo Zero production facility crafts an extensive array of gluten-free dry pasta, boasting various formats and an exclusive blend of 100% Italian gluten-free flours, all without the inclusion of additives. In a strategic move in 2018, the company broadened its product spectrum by introducing a line dedicated to the production of top-tier gluten-free biscuits.
Nicoletta Del Carlo, General Manager of Nt Food, underscores, “This operation underscores Morato group’s commitment to fortifying its standing in the free-from food sector, placing trust in Nt Food and its team. Massimo Zero has artfully cultivated a distinctive rapport with consumers, prioritizing quality and consistency. Our alignment with this vision leads us to believe that the synergy between our entities will yield substantial advancements in product innovation, processes, and distribution.”