Under the CETA trade agreement, the coveted Burrata di Andria PGI is poised for safeguarding in Canada, thanks to its inclusion in the roster of Geographical Indications acknowledged by the Trademarks Act. This move, aligned with the EU-Canada agreement eliminating tariffs and fortifying agri-food products against counterfeiting risks, ensures that the distinguished Apulian cheese will be impervious to imitation on North American soil.
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The journey to secure recognition for this typical Italian dairy delicacy, set in motion in April 2022, entailed strategic dialogues with Canadian authorities and culminated in success, thanks to Origin Italia—the Italian Association of Geographical Indications, a unifying force for Consortia dedicated to safeguarding Italian agri-food products with PDO and PGI designations.
Henceforth, the Burrata di Andria PGI will bask in legal protection against imitations, evocations, and usurpations within the Canadian market. Empowered by the Consortium for protection, proactive measures can be taken to preserve the integrity of the product.
While Canada marks a pivotal initial stride, it signifies but a fraction of the Consortium Burrata di Andria’s broader mission for global safeguarding. Already initiating protective endeavors in both European and non-EU jurisdictions, the Consortium aims to fortify the authentic Burrata’s standing worldwide.