Ferrero North America announced a product range of seasonal offerings at the end of November for the holiday season. Fan favorites are also being brought back to the shelves across North America. The company believes the holidays are about making memories and the new products can be the catalyst in helping loved ones do just that. Jim Klein, Chief Customer Officer, Ferrero North America said in a press release, “Whether families want to celebrate every day in December with the Kinder Holiday Mix Countdown Calendar or bake something delicious with Nutella, there are so many opportunities to create magical holiday moments with Ferrero.”
CONSUMER TRENDS
Ferrero explained two consumer trends the Italian confectionery company has noticed during the holiday season and seasonal occasions to Italianfood.net. “We are increasingly finding that consumers are looking for more premium offerings that make their celebrations with family and friends special, at an approachable price point. Some of our most popular products, including the Ferrero Collection Grand Assortment, Royal Dansk Winter Cookie Collection, and Kinder Holiday Mix Countdown Calendar, achieve just that. Secondly, strategic collaborations with other iconic brands are incredibly effective at driving engagement and excitement, which we have leaned into with the Keebler Fudge Stripes Elf Gingerbread Cookies,” said Jim Klein, Chief Customer Officer, Ferrero North America.
NEW HOLIDAY PRODUCTS
The range of new holiday offerings are all available at retailers nationwide in North America.
- Ferrero Collection Grand Assortment
- Kinder Holiday Mix Countdown Calendar
- Kinder Chocolate Mini Friends Creamy Milk Chocolate
- Kinder Chocolate Mini Friends Crispy Cookie
- Nutella Glass Holiday Jars
- Keebler Fudge Stripes Elf Gingerbread Cookies
- Tic Tac Naughty Mints
- Holiday Assorted Chocolate Minis
The seasonal fan favorites are returning and include Ferrero Rocher Gift Box, Kinder Joy Holiday Eggs, Kinder Bueno Mini Share Pack, Royal Dansk Winter Cookie Collection, Mother’s Reindeer Games Cookies, and Fannie May Peppermint S’mores Chocolatiers Mix.
Ferrero is one the world’s largest confectionery food companies producing over 35 iconic brands sold in more than 170 countries. The company was founded in a small town of Alba in Piedmont, Italy in 1946 and entered the North American market in 1969.