Valsoia, a preeminent player in the Italian health food sector, is set to make a noteworthy appearance at the upcoming Plant-Based World Expo, which is Europe’s paramount trade show dedicated to plant-based food products. This prestigious expo is slated to unfold in London on November 15 and 16, 2023. Valsoia’s strategic agenda includes the introduction of its latest ice cream variants – Gran Stecco Triplo Pistacchio, Gran Stecco Cacao e Nocciole, and Gran Cookie – to the discerning British market.
These avant-garde offerings epitomize the fruits of Valsoia’s unwavering commitment to Research and Development (R&D), aimed at delivering to consumers a suite of 100% plant-based, top-tier products. Significantly, this commitment is undertaken without compromising the delectable and authentic essence characteristic of traditional Italian gelato. These novel propositions are calibrated to align with evolving consumer proclivities, where the intersection of indulgence and health consciousness propels the exploration of innovative plant-based culinary compositions.
VALSOIA: INNOVATION AND TASTE IN THE GELATO AISLE
The recently launched Gran Stecco Triplo Pistacchio has swiftly contributed to solidifying Valsoia’s dominance in the Italian plant-based ice cream market, as evidenced by data from NielsenNIQ. This influence extends to the Baltic nations and is underscored by robust performances in Spain. Notably, the esteemed Gran Cookie, bestowed with the title of best plant-based ice cream by Abillion, a digital platform championing sustainability and plant-based nutrition, is set to debut at the Plant-Based World Expo in a single-unit format. This presentation complements the existing multipack format available in the market. The strategic adoption of this innovative format aims to optimize product reach, spanning both large-scale retail and Horeca channels.
Andrea Panzani, Valsoia’s CEO, asserts, “Our paramount objective in participating at the Plant-Based World Expo is to directly engage with key buyers representing major UK retailers. This is particularly crucial in a market where our current success is primarily channeled through the online retail giant, Ocado.”
Valsoia will spotlight the Gran Stecco Triplo Pistacchio and Gran Cookie during the “Plant-Based Taste Awards,” a competition recognizing excellence and innovation in the plant-based product landscape.