Ferrero enters the shortbread market

Last week, at the global Travel Retail Summit (TFWA) in Cannes the Italian confectionery giant presented its new product lines
Ferrero enters the shortbread market

Last week, at the global Travel Retail Summit (TFWA) in Cannes, Ferrero’s team unveiled a new Kinder biscuit, Kinderini, which brings the essence of Kinder into the biscuits category. They also unveiled La Biscotteria, designed to make Ferrero’s most beloved biscuits available all around the world.

Additionally, the Italian charcuterie giant introduced an exclusive Ferrero Rocher iconic gift tailored for travelers as well as a new Kinder gifting range featuring educational and entertaining content for small family moments.

Moreover, thanks to the Ferrero Travel Market team, chocolate lovers all over the world now have the opportunity to elevate their upcoming trip with something unique. Whether it’s one of Ferrero’s newest innovations or an exclusive gift box designed for travelers, people will find it all at duty-free stores worldwide.

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