According to data presented by NIQ at Linkontro 2023, European consumers are increasingly seeking innovation. Among the various countries, Italy stands out for a higher rate of new products launched on the markets: more than 9 thousand in the last year out of a total of 27 thousand. Even e-commerce, which has seen its exploit, during the Covid years remains among the choices of consumers who are increasingly flexible and willing for cross-channel purchasing and consumption experiences. The future lies in the hands of companies that will be able to detect and respond to these two trends. Italianfood.net talked about this with Emilie Darolles, President West Europe & Key Accounts Lead NIQ.
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