Anicav, the Italian association of vegetable food preserves industries, has decided to support the Protected Geographical Indication’s recognition and certification for Pomodoro Pelato di Napoli (Naples peeled tomato). After publication in the EU Official Gazette, the approval process is awaiting the last step, which is European registration.
Once completed, the path would guarantee protection and enhancement to one of the most representative products, especially abroad, of Italian gastronomic culture, as well as a significant increase in economic value for the entire supply chain. This was discussed during a debate, organized in Parma as part of the Cibus Connecting Italy 2023 exhibition, attended by Anicav, the Italian farmers’ association Coldiretti, and the Italian fruit and vegetable growers association Italia Ortofrutta.
POMODORO PELATO DI NAPOLI BY THE NUMBERS
In the five regions of the PGI area, about 950,000 tons of processed products are currently destined for the production of Pomodoro Pelato di Napoli, for a turnover of nearly 1.5 billion euros, of which more than one billion comes from exports. The new Geographical Indication would place Pomodoro Pelato di Napoli among the best-known and best-selling PDO/PGI products along with Parmigiano Reggiano PDO, Grana Padano PDO, Prosciutto di Parma PDO, Mozzarella di Bufala Campana PDO, and Aceto Balsamico di Modena PGI.
“We welcome the enthusiasm and complete support of the agricultural community,” Anicav Director General Giovanni De Angelis says. “We look forward with great confidence to seeing the completion of a path that can give a new boost to the sales and consumption of true excellence of Italian agribusiness. We are confident that the PGI denomination will bring great benefits not only to the industry but also to all growers in the areas devoted to the cultivation of the typical ‘elongated tomato’.”