The world’s largest private label exhibition has opened at the RAI Exhibition Centre in Amsterdam. PLMA “World of Private Label” international trade show is back in full force, with more than 15,000 buyers and visitors from 120 countries attending the two-day event.
On the trade show floor there are 2,500 exhibiting companies from over 70 countries including 60 national and regional pavilions. The exhibition area covers nearly 42,000 square meters and 15 exhibit halls in RAI Centre. Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories.
The theme of this year’s show is “Connect. Source. Grow,” explains Peggy Davies, President of PLMA, “Business is all about connections, and private label is no different. With connections, manufacturers can operate their companies and present their private label offers. With the offerings from exhibitors, retailers and wholesalers can source for products for their private label ranges. With connections, manufacturers, retailers, and wholesalers can grow.” When it comes to the Italian companies attending the show, Davies says, “we have 400 of them, and I know that our buyers look forward to doing business with the Italian trade. So, it’s a win-win, also because we have some new exhibitors here and this is a great benefit.”
A special attraction is PLMA “Idea Supermarket” area, where attendees can see displays of the private label products selected as winners of this year’s International “Salute to Excellence Awards”. The Idea Supermarket also displays private label products that exemplify important consumer trends from retailers in Europe, United States, and Asia. At the same area, more products, as submitted by exhibitors, can be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.
Watch the Idea Supermarket products in the following photogallery:
