Almost 11.4 million bottles of Brunello di Montalcino Docg wine have been put on the market in 2021 – +37% compared to the previous three years – with over a million of Riserve (+108% on 2020). The average price of bulk wine grew by +28% as bottled wine stocks in the cellar reached an all-time low (-38% on December 2020).
It was an exciting year also for sales of Rosso di Montalcino (+10% compared to 2020, equal to 4.6 million bottles), according to the Brunello di Montalcino protection Consortium’s analysis based on data from the certifying body Valoritalia (relative to the State marks distributed last year for bottles to be put on the market).
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“It was a golden two-year period for the market of our top wine,” says the president of the Consortium for the protection of Brunello di Montalcino, Fabrizio Bindocci. “Now the objective is to cement the position conquered. At the end of February we will be in New York with our producers for an American edition of Benvenuto Brunello, while a new special event dedicated to Rosso di Montalcino is being studied, a product that increasingly confirms its own identity and an important potential”.
The threshold of 11 million bottles sold hadn’t been crossed since 2010. The very good results of the 2020-2021 two-year period are also due to a demand increasingly oriented towards high-quality consumption.
The Consortium of Brunello di Montalcino wine brings together 214 member companies, operating on 4,300 hectares in the area of Montalcino (Siena). Associates produce a share of 98.4% on the total bottled Brunello di Montalcino.