After almost two centuries, the history of Buitoni is over. We are talking about one of the oldest and most prestigious Italian food brands, born in 1827 in Sansepolcro (Arezzo, Tuscany) by the will of Giulia and Giovanbattista Buitoni. After 13 years Nestlè, the owner of the brand, has not reconfirmed the concession to the Newlat Food group (owned by entrepreneur Angelo Mastrolia) which in 2008 had acquired the historic factory in Arezzo where pasta and bakery products have been produced over the years. The factory remains in the hands of Newlat, that will produce only with other brands in its portfolio such as Delverde, Polenghi, and Giglio.
“Newlat Food had obtained from Nestlé the license for the use of the Buitoni brand for 10 years, extended by another 3 years for dry pasta and bakery products (Fette Biscottate and Crostino), paying about 1.7 million per year in royalties for a total of 22 million. Newlat Food has chosen to invest the royalties – 1.7 million euros a year – in its own brands, Granfetta and Crostino Dorato for bakery products and Delverde brand for pasta. Nestlé has committed not to compete with Newlat in the pasta business for the German market for 18 months,” says Angelo Mastrolia.
