For ten weeks earlier this year, the Italian Trade Agency and World Market partnered to promote an assortment of products from Campania and Calabria.
The Italian Trade Agency saw an opportunity to extend an invitation with World Market last year when the retailer launched a pilot program, “A Taste Tour of Sicily” in 2020. World Market, featured Italian food and wine that brought the Italian Mediterranean cuisine to customers in the store.
Patrick Capriati, ITA Marketing and promotion Senior Manager, who worked on the agreement, tells Italianfood.net, “Based on our analysis and seeing how CPWM was inclined to expand its outreach to consumers of “Authentic Italian: food and beverages, we decided to explore this burgeoning segment.”
World Market began selling furniture from around the world in the 1950s in San Francisco. Today the store has expanded to sell artisan goods and international food favorites. It’s not a full grocery store, thus it provides a different shopping experience for customers to discover authentic Italian products.
According to recent research conducted by the Food Marketing Institute, there are 26,000 traditional supermarkets in the United States, roughly 900 fewer than
10 years ago, while the number of alternative grocers has grown to over 65,000. Alternative grocers, such as World Market, are an area for growth as more and more customers opt to do their main grocery shopping here when it comes to specialty foods. Visit https://www.worldmarket.com/content/taste-tour-southern-italy.do to check out the products available from World Market’s taste tour of Southern Italy.
