Cth, a Belgian related company of the Italian confectionery giant from Piedmont, Ferrero, has entered into a definitive agreement to acquire British Burton’s Biscuit Company from Ontario Teachers’ Pension Plan Board.
Burton’s employs approximately 2,000 people across six manufacturing locations in the UK and generated sales of more than £275 million during the last 12 months. The company produces some of the best-loved brands in the UK biscuit market including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s. The business has a history in the British biscuit market dating back to 1935, with a very strong heritage and brand awareness.
As part of the transaction, Cth will take over all of the six production facilities in United Kingdom which are based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of Arran. Through this acquisition, the Ferrero-related company expects to enlarge the offer of products in the sweet biscuits market, further to the previous Ferrero’s acquisitions of Biscuits Delacre, Kelsen Group, and Fox’s.
