Formec Biffi has officially opened its first American branch, founding Biffi USA Corp. in the State of Georgia, choosing the city of Atlanta for the opening of its first office. It will serve as a pole of evolution for the Italian company specializing in pestos, sauces and condiments, which aims to directly preside over the overseas territory, and as a summit to guide the expansion in other American areas.
In the last 10 years the US market has seen growing interest in some of Biffi’s core products, such as Ambient Sauces and Fresh Sauces, becoming one of the main importing countries for Formec products, which has among its customers retail groups such as Costco and Wegmans. These circumstances have made it necessary to create an American branch, which can better develop this new market that is fundamental for the Italian company’s growth.
