Piadina Romagnola PGI producers target the Canadian market

The ‘bread of Romagna’ to be presented to Canadian consumers, especially in Quebec, with a video shot in its production areas
Piadina Romagnola PGI producers target the Canadian market

Piadina Romagnola PGI presents itself to the Canadian market with a video promoted by the Italian Chamber of Commerce of Montreal. This is part of a project that gives value to certified products of which Emilia-Romagna is a leader in Europe.

The video shootings were carried out in the town of Santarcangelo di Romagna and in the historical Sapignoli Mill of Poggio-Torriana.

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Canada, and especially Quebec, is an important market for Piadina” – says Alfio Biagini, president of the Consortium for the promotion and protection of Piadina Romagnola PGI. “We are proud of this project that makes an excellence of the land of Romagna known to such a wide audience, always sensitive and attentive to Made in Italy food” – Biagini says.

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