Since April 7, “Olitalia’s rhythm” has been on air, the first TV campaign launched by Olitalia in Taiwan with the aim of strengthening its leadership in this important market. The international project managed and created by Leo Burnett Milano, Olitalia’s global creative partner since 2018, led to the signing of a TV campaign for the brand.
The spot highlights the strengths of Olitalia, a leader in olive oil and vinegar production for the foodservice channel in Italy that is present in over 120 countries worldwide. Olitalia is appreciated globally for the quality of its raw materials and its ability to anticipate culinary trends thanks to the constant collaboration with chefs. The company stands out for its innovation-oriented culture that leads it to meet the needs of increasingly demanding consumers.
The TV spot features Michelin-starred chef Luigi Taglienti who, thanks to Olitalia, prepares starred dishes capable of anticipating culinary trends.
Gianni Tognoni, CCO of Olitalia, says: “Taiwan is one of the foreign countries where we have a consolidated brand awareness thanks to a long-standing relationship with the local importer and to the great work done by Wu Min Chung (吳敏鍾) and Wu Wen-Ling (吳文玲). That is why we decided to give continuity to the brand image here, in a country with a culture so far away from ours.”