Strada marketing agency and the Italian leading pasta producer, Barilla, have just launched Bulk Activation – a bulk pasta distributor (in the picture above) – at the new Monoprix Montparnasse store in Paris. A temple of retail innovation, this iconic shop has opened its doors after several months of renovation.
This original system, which uses the fashionable codes of organic and bulk shops, makes it possible to:
- Discover Barilla’s new products, offering the emblematic bulk tubes for the shopper;
- Distribute samples in bags in complete safety thanks to hostesses that are trained and equipped according to the current hygiene protocol;
- Get extra visibility due to its central aisle location;
- Allow the invitation to purchase with a bonus system.
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