Italy’s Lavazza has officially announced the partnership with WeWork as the flexible workspace provider’s premier coffee partner in the U.S. and Canada, serving the WeWork community across its portfolio of over 300 locations.
Lavazza’s ongoing dedication to sustainable initiatives, which has garnered consistent recognition by the Reputation Institute including a top 10 placement in 2019, made for the perfect partnership to bring a conscious coffee offering to WeWork members. In addition to serving coffee throughout WeWork buildings, Lavazza will also offer WeWork members the opportunity to enjoy its products at home.
A SUSTAINABLE COFFEE OFFERING
“Lavazza is proud to partner with WeWork to provide a more sustainable offering for their workforce and beyond,” said Davide Riboni, President of Lavazza BU Americas. “While Lavazza has a proven history of supporting environmental initiatives, we feel that now more than ever, investing in the future of our earth is not just the ‘new normal’ – it is essential.”
“At WeWork, coffee represents an important part of our workplace experience – from offering our members drip coffee and cold brew on tap to dedicated barista bars in select locations and more,” said Hamid Hashemi, Chief Product & Experience Officer. “We are thrilled to have Lavazza as our partner, helping our members better fuel their work day, every day.”
Lavazza will outfit over 300 WeWork locations across the United States and Canada with its machines serving coffee, espresso, and cold brew from the eco-friendly ¡Tierra! and Alteco product ranges.
ABOUT LAVAZZA GROUP
The company, founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, the Italian group now operates in more than 140 countries through its subsidiaries and distributors, with 70% of turnover generated on international markets. Lavazza employs a total of over 4,000 people and in 2019 generated sales of € 2.2 billion.
The Italian company invented the principle of blending in its early years, i.e. mixing coffees from different geographical origins, which is still a key feature of most of its products today.
BRANDS
Companies that form part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017), and the business of Australia’s Blue Pod Coffee Co (2018).