In the first half of 2020, consumption of Italian pasta grew by 7.9% in volume and 13.5% in value. Sales in the large-scale retail sector rose to 461.2 million euros (107.2 million of which considering 100% Italian pasta alone).
100% ITALIAN PASTA IS MORE AND MORE APPRECIATED
The 100% Italian pasta sector is increasingly successful. In fact, in 2019 it achieved an increase of about 13% both in volume and value. Growth was even more consistent in the first half of the year, both in volume (23.1%) and even more in value (+28.5%). The market share rose from 17% in 2018 to 20% in the first half of 2020. However, the national production of durum wheat is only about 65% sufficient to cover the needs of the Italian industries.
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EXPORT SALES BOOM
More than half of the sector’s turnover (around 4.7 billion, of which 3.1 billion for dry pasta alone) is generated abroad.
The trade surplus of Italian pasta in 2019 exceeded the threshold of 1.7 billion (+6.7% on 2018). During the Covid-19 emergency, the growth was 32.5% (equal to 733 million) and exports reached 774 thousand tons (+28.3%).
According to Ismea’s latest analysis, “shipments across the border for the whole of 2020 should grow even more.” The sector has also been less penalized than the others for the closure of restaurants due to the health crisis. Considering the 50% of production sold in the internal Italian market, only 25% is destined for Horeca trade.