Frozen food market is the second most innovative in the world, after soft drinks. A total of 6.9% of food innovations occur in the savoury frozen food sector.
North America is the most dynamic in this regard. In the region, savoury frozen food is the most innovative branch in the food industry. Also according to Protéines XTC, savoury frozen foods alone accounted for 10.7% of all food innovations in 2018.
In Asia, too, a breeze of innovation is blowing through frozen savoury products. The category is the third most innovative, with 6.5% of total food innovations – the same score as in Europe – behind soft drinks and aperitif products.
“Global frozen food market is worth $220 billion and displaying a growth outlook of around 5% over the next five years”
CONVENIENCE AND TIME SAVING
One of the advantages of this food is that it saves people time. With the minimum of effort, the consumer can reheat ready-made products or those that are at least pre-sliced or portioned and designed for long storage periods. Some manufacturers take this advantage even further. This is the case for example in recent years with vegetables.
VARIETIES OF FLAVOURS FOR ADDITIONAL ENJOYMENT
While vegetables top the list of frozen food products consumed worldwide with nearly 8.5 million tonnes sold in 2018, ready meals are next on the list, with approximately 5 million tonnes.
In France – the world’s second biggest consumer after the United States – they represented an impressive €5 billion of sales in 2019. To continue to attract all these consumers, professionals in the sector are banking on innovation.
In the United States, the cauliflower craze is huge: cauliflower is used as a basic ingredient everywhere, in pie dough for example. As a result, this vegetable is the starting point for many product innovations, including in the world of frozen foods.
ORGANIC AND THE ENVIRONMENT
The frozen-food department is no exception to the growing trend among consumers to be more environmentally friendly by reducing the carbon footprint of products consumed. The first area of innovation in this regard is designing cleaner packaging.
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Another strong trend is the use of vegetables to replace products of animal origin.
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