The Consortium of Prosciutto di Modena PDO managed to defend its market share in 2019, with about 70 thousand thighs going into protected production. All in all, this figure was stable compared to 2018 when this product reached a double-digit increase (16.3%) compared to the previous year, for a value of around 12 million euros.
“In 2019 we managed to keep production of Prosciutto di Modena PDO stable – says the President of the Consortium, Giorgia Vitali – and this is positive considering that the previous year there had been a strong growth. Promotion and marketing activities also continued towards foreign markets. In fact, Prosciutto di Modena PDO is to be present and highly appreciated in Germany, UK, and France, as far as EU countries are concerned.”
The Consortium is now focusing on Japan. In fact its presence at the Foodex Japan 2020 trade show was scheduled for last March, before postponement due to the coronavirus health crisis.
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THE PRODUCT SPECIFICATION CHANGES
The Consortium of Prosciutto di Modena PDO protects and preserves this true jewel of Italian charcuterie, a product of the highest quality. Moreover, it is the only one among Italian hams to have a minimum maturation period of 14 months, the longest of all Italian PDO hams. The Consortium is relatively small, in fact it is composed of only 10 producers. However, in recent years it has distinguished itself for its commitment to promoting this excellence of Made in Italy through various activities, both in Italy and abroad.
The Consortium has always paid constant attention to the product, so much so that a few years ago it changed the production regulations in a restrictive sense to further improve the already high level of quality. The first change concerned the recipe, only pork legs and salt, without the addition of spices. The aroma is given by the prolonged aging. The second change established a minimum maturation period of 14 months. The raw material is obtained exclusively from pigs of Italian origin, born and raised in 10 regions of central and northern Italy.
THE CONSORTIUM’S MEMBER COMPANIES
- Salumificio F.lli Guerzoni – Gorzano di Maranello
- Prosciuttificio F.lli Balocchi – Verica di Pavullo
- Prosciuttificio Nini Gianfranco – Savignano sul Panaro
- Salumificio F.lli Baldoni Eredi – Lama Mocogno
- San Geminiano Prosciutto – Samone di Guiglia
- Prosciutto Leonardi – Marano sul Panaro
- Salumificio Vitali – Castel D’Aiano
- Prosciutto San Francesco – Castelnuovo Rangone
- Fattoria Cà Dante – Fanano
- Prosciuttificio Montevecchio – Savigno