Atlante, a company operating as a strategic partner of the main Italian and foreign chains of the large-scale retail trade, launches the “Little Italy” project in partnership with Migros – one of the main supermarket chains in Switzerland. The goal is to create a corner within the Swiss giant’s stores solely dedicated to Italian food excellence.
The project, created and conceived with Migros, foresees the setting up of a sector of gastronomic products exclusively made in Italy and exported by Atlante. It will be inserted, during the launch phase, in 87 Migros points of sale throughout the Swiss territory with the aim of extending it to other stores as well.
THE PARTNERSHIP BETWEEN ATLANTE AND MIGROS
The partnership between Atlante and Migros dates back to 2011, following the collaboration agreement that led to the consolidation of a strategic alliance for the marketing of Swiss products on the Italian market and the export of Italian products to Switzerland. It is partnership in continuous evolution, which sets a new phase with the launch of the Little Italy project. Atlante has taken care of selecting Italian producers aiming to enhance the quality and regional tradition of their most typical products and ensuring that they meet the quality and logistical standards required by the Swiss partner.
LITTLE ITALY CORNERS: THE PRODUCTS
Every product on Little Italy’s shelves has been selected by Atlante for the quality of its artisanal and genuine production, combined with modern packaging and an innovative design that best represents the typical Made in Italy products which are increasingly appreciated abroad. In the Little Italy section, Swiss consumers will find a wide range of 45 references divided between 12 producers representing the gastronomic specialties of northern, central and southern Italy. The new corner hosts extra-virgin olive oil from Puglia and Umbria, balsamic vinegar of Modena, different types of homemade egg pasta flavored with truffles or cuttlefish ink from the Marche region or that of Kamut produced in Lombardy.
Typically Italian, Piedmontese rice is also available in various ready-to-eat formats, such as asparagus, truffles and polenta accompanied by porcini mushrooms. Another category is that of seasonings, which features a selection of pestos, such as the innovative pesto with hemp and tomato preserves combined with different ingredients. As for appetizers, customers can choose between cream of Parmigiano Reggiano and truffles, olives in oil, sauces for bruschetta, dried tomatoes or chili peppers in oil from Calabria.
THE ITALIAN F&B LANDSCAPE
Natasha Linhart, CEO of Atlante, commented: “We are very excited to be launching this new project that we have been working on since 2018 with Migros. Little Italy expresses at best the nature of our partnerships, in fact Atlante is able to create win-win solutions for Italian producers and partners, thanks to the deep knowledge of the incredible Italian food and wine landscape, developed in the last 20 years, which we combine with the needs of our partners in foreign retail.”