Italian apples could take advantage of the trade war between the USA and India. Especially since Italy’s exports to India exceeded 30 million kilos – for the first time – in the first quarter of 2019. A record increase, fifteen times as big as the one recorded in the same period of 2018. This is what emerges from an analysis by Coldiretti on Istat data, just as India imposed duties on 28 American products, including many fruits and vegetables.
APPLES MARKET IN INDIA
India is a market with great potential for apples, which are the most consumed imported product. Moreover, the regions of the South, East and West of the great Asian country are a constantly growing market. The Italian mountain apples that could be most in line with the demands of the Indian market are Gala, Granny and Red Delicious varieties. Their specific characteristics make them best suited to support a 4 weeks journey while maintaining the crispness and taste that characterizes them, making them famous throughout the world.
The demand for Italian apples has seen explosive growth in recent months in India. This growth seems destined to consolidate with the countermeasures adopted by India against the United States – the world’s leading exporter of apples, while Italy comes in third place.