Trends

Italian food in the Spotlight in Vietnam

Italianfood.net interviewed the general manager of Hyperion food importer, to discover what Vietnamese consumers prefer

The demand of Italian food in Vietnam is growing, thanks also to the fact that the country’s economy is getting stronger and stronger. That is what Nhu Vu, general manager of food importer and buyer Hyperion, told Italianfood.net in this interview: “We are already importing some Italian brands such as Misura, Colussi, Sapori and Agnesi. Western products are having more and more opportunities to enter our market”. And since quality, authenticity and health are highly appreciated, “why not Italian brands?

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