Italian food is becoming more and more famous and appreciated in the Korean market. That is what Jun Ho Shin, a buyer at TDF Korea group, told Italianfood.net in this exclusive interview at Sana 2018. “Italian foods are becoming very popular in Korea – said Jun Ho Shin during the Italian trade show dedicated to healthy and organic products -. Particularly among the younger generation who does his shopping in our convenience stores. They tend to buy organic food, as they are very much interested in their own health. They prefer cheaper organic food rather than expensive products, but I think that in the coming future organic food will become more and more popular in the Korean market”.
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