La Doria is an Italian leading corporation in the canned food sector and particularly in the production of tomato-based products, pasta sauce, canned vegetables, fruit juices and beverages. Today the company is the leading Italian producer of canned vegetables, the first largest producer of pasta sauces under private labels and the second largest producer of fruit juices and beverages (the first in the private labels segment), and of tomato-based products (peeled and chopped tomatoes).
A LEADING POSITION ABROAD
The company can also boast a leading position on some demanding foreign markets such as the UK, Australia, and Japan. It ranks first on the English market of tomato-based products and baked beans under private labels. La Doria is a major supplier for mass market retailers both in Italy and abroad, and it is specialised in the private labels sector. Approximately 93% of La Doria’s sales are generated via this channel, with clients such as Tesco, Sainsbury’s, Woolworths, Whole Foods, Sam’s Club, Morrison, Waitrose, Asda, Lidl and Ica. In addition to private labels, the Group sells products under La Doria brand, which is on the market from about 60 years, La Romanella (for value products), Althea, Bella Parma (for pasta sauces) and other major Italian and international leading brands.
LA DORIA’S STRONG POINTS
The company’s strengths can be summarized as follows:
1 – High quality products, guaranteed by quality controls of raw materials;
2 – High industrial efficiency allowing cost leadership thanks to high technology of process, optimal utilization of the production capacity and vertical integration;
3 – Large volumes in order to satisfy retailers’ needs in terms of quantity;
4 – Wide range of products;
5 – Segmentation of the private label offer to compete in different segments: value, own brand, premium;
6 – Innovation of products, size and packaging, indispensable in a mature market like the canned food market. The continuous introduction of higher value-added and service products allow to meet market demands and to improve both trade and final customer loyalty;
7 – High level of flexibility through customised recipes, packaging and service;
8 – Specialized know-how in the private labels market.
