The history of Grandi Salumifici Italiani (GSI) can be traced back to the desire of creating a high-quality product within the extremely fragmented cured meat sector, while focusing on fundamental values, such as the tradition of know-how, food safety and sustainability. Starting in 2000, the company has put its mission into practice by combining experience, resources and products with distinguishable territories of origin and has gradually consolidated its presence in the international scenario. It has achieved its goals while guaranteeing a vast product portfolio that is perfectly in line with the most modern consumption trends.
The brands
Over the years, GSI group has made several acquisitions. Today it encompasses numerous brands, each of which focus on a particular category of cold cuts. The foundation of Casa Modena in 1995 was built on the deep bond of the company with the Emilia area, a region that has historically been considered suitable for food and wine culture and the art of cured meat. The brand offers tasty, but also more balanced meats from a nutritional point of view. Senfter is a speck brand that was first created in 1857 in San Candido, Pusteria Valley, Alto Adige. The flagship of the historic Bolognese brand Alcisa is Mortadella, which is a deep-rooted traditional recipe with selected cuts of high quality and a true delight for the market and the palate. Finally, we need to mention the Fratelli Parmigiani brand, a company that represents the best of Parma’s high-quality charcuterie and which stands out for its range of cured meats as well as high-end cut and take-away cooked hams.
Quality, production and certifications
The adherence to traditional recipes and high quality are the drivers that Grandi Salumifici Italiani obtain thanks to:
– a strong link between the location of the production sites and the origin of the products;
– careful quality control of the raw materials;
– the respect for the highest hygienic standards throughout the process;
– the technological innovation of plants that keep pace with modern industrial parameters.
Furthermore, the company adheres to the main international certifications, thus guaranteeing food quality and safety, including BRC and IFS, the health and hygiene standards required by the European GD, USDA, which allows exports to the United States, as well as the UNI EN ISO 14001 environmental certification.
A strategy of success
Grandi Salumifici Italiani adopts a diversified strategy for distribution channels and countries. The presence of brands throughout the country is the result of a capillary sales force in Italy, which is in constant contact with the market and the trade. Within Europe, the Group has commercial subsidiaries in Germany, France and Austria, to which investments are constantly added in strategic markets in the rest of the world.