Meal kits, a chance for Italian companies

Food boxes expanding popularity can help the growth of made in Italy within the global market thanks to practicality, innovation and gourmet proposals
Meal kits, a chance for Italian companies

Foodies and global consumers love the food boxes for their practicality and the chance to buy certified food excellences ready to use or as on-the-go option or snacks. Companies, on the other hand, chose them because they create an emotion linked to a gourmet experience in the consumer while overtaking the Italian sounding and adulteration. Might they come in the shape of a gift box, a kit for home-made recipes or a flash and trendy ready to eat snack, the food boxes represent a growing and solid opportunity for international business. As a consequence, the offer tends to rapidly expand among the various distribution channels, including e-commerce, declining in many different varieties. Among the most active players in this industry, l’Azienda Agricola Bertinelli, specialised in vintage Parmigiano Reggiano, offers a wide range gift packs equipped with tasting accessories. ‘Viaggio intorno al Parmigiano’ for example, offers three pieces of three differently matured vintage Parmigiano Reggiano (300 gr each) accompanied by three fruit compotes and a Cheese box-cutter. Speaking of cheese and with a focus on snacks, Parmareggio designed the 1,2,3 Pause: a snack composed of three elements. Moreover, the kit can be kept outside the fridge up till four hours and contains Parmigiano Reggiano cheese, breadsticks and a 100% apple fruit juice by Valfrutta.

Parmareggio’s 1, 2, 3 Pause meal kit

Quality and service in a box

Excellent service, less calories and a good nutritional balance are the keys of Amica Snack by Amica Chips; a company expanding in the international market. In fact, the box contains chips (20g) and a 95% fruit based shake (125ml). Saving time without sacrificing the quality, is also the goal of Ovokit, launched by Le Naturelle, a brand of Eurovo. A ready-to-eat product, it is suitable for various occasions such as a light lunch, a snack during a coffee break, an aperitif on the road or a light dinner. The box contains a free-range a boiled and peeled egg, mayonnaise, salt and cutlery to serve it as desired. Forno Bonomi, the world’s largest producer of ladyfingers, on the other hand has devised a complete kit to prepare an Italian tiramisu in just a few minutes, adding only one cup of milk. According with the management of the company, the kit is product particularly suitable to make its way into the American market. In the frozen food market Topan offers Tutto Tuo Kits: sampler kits aimed at discovering every Italian region: North, Central and South. The kits can be composed by 3, 4 or 6 mono-portion ramekins. The recipes can be chosen from the following categories: seasoned vegetables / vegetable medleys grain salads with vegetables, stuffed polenta, risottos, soups, and desserts.

“Viaggio intorno al Parmigiano” by Azienda Agricola Bertinelli

My Cooking Box, here it comes the kit to cook as a chef

The idea is simple as it is winning and innovative. Switch from buying the product to buying the recipe, offering in a box all the essentials to prepare a home made dish from the Italian tradition. It ensures in the mean time high quality ingredients and avoids waste, since each component is carefully sized to the right amount, thanks to the collaboration with the Academy of Taste chefs. My Cooking Box, a start up business that in a few months conquered consumers and investors, mainly targets tourists who – after experiencing the food in Italy – find it difficult to purchase the ingredients to make again the dishes in their own countries. The offer includes nine recipes so far; first and second courses, presented in several formats. It is available in the UK, France, Germany, Holland, Norway, Canada and Hong Kong, as well as relying on a dedicated e-commerce platform.

Ovokit by Eurovo
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