Italy is the US’s number one supplier for wine with a market share that reached 3.29 million hectolitres in 2016 for a growth of 3.2% with an equivalent of 1.35 billion euro which is a growth of 5%. This performance has pushed the Italian Trade Agency to invest 20 million euro to enhance this opportunity. According to what President Michele Scannavini declared, the objective is also to help increase the production of the prestigious varieties and not only that of the volume sold. Seeing as the production of Italian wine can reach extremely high levels, equal to those of French wines. According to a study carried out by a government agency, the sales of wine found on store shelves that ranged from 11 to 20 dollars saw an increase of 15% while those in the range of 20 to 25 dollars saw closer to an 11% increase. If you also add the fact that from 2014 to 2015 wine consumption in the United States increased by 7.2% and exceeded 10 litres per capita and that the population of those at the legal drinking age is 230 million euro, an exponential increase in growth is expected for both mainstream wines as well as premium and super-premium.
Italian wine exports by country
|
Hectolitres |
.000 € |
|||||
|
2015 |
2016 |
Trend% |
2015 |
2016 |
Trend% |
|
|
United States |
3.188.054 |
3.290.839 |
+3,2% |
1.280.222 |
1.350.732 |
+5,5% |
|
Germany |
5.536.920 |
5.563.923 |
+0,5% |
961.704 |
977.942 |
+1,7% |
|
UK |
3.231.210 |
2.991.928 |
-7,4% |
746.513 |
763.807 |
+2,3% |
|
Switzerland |
692.836 |
723.822 |
+4,5% |
323.580 |
338.591 |
+4,6% |
|
Canada |
698.709 |
729.402 |
+4,4% |
299.011 |
305.575 |
+2,2% |
|
France |
886.110 |
1.020.962 |
+15,2% |
142.950 |
155.489 |
+8,8% |
|
Sweden |
465.929 |
482.017 |
+3,5% |
150.341 |
154.375 |
+2,7% |
|
Japan |
433.295 |
401.888 |
-7,2% |
157.713 |
150.780 |
-4,4% |
|
Denmark |
404.524 |
398.833 |
-1,4% |
145.292 |
147.082 |
+1,2% |
|
Netherlands |
435.033 |
437.851 |
+0,6% |
128.989 |
140.036 |
+8,6% |
|
Belgium |
306.091 |
311.440 |
+1,7% |
107.362 |
111.682 |
+4,0% |
|
Austria |
454.833 |
524.468 |
+15,3% |
91.285 |
101.349 |
11,0% |
|
China |
268.912 |
299.628 |
+11,4% |
88.942 |
101.177 |
13,8% |
|
Norway |
243.958 |
240.728 |
-1,3% |
94.985 |
94.208 |
-0,8% |
|
Russia |
292.088 |
335.068 |
+14,7% |
71.088 |
78.172 |
+10,0% |
|
Poland |
159.439 |
228.940 |
+43,6% |
37.651 |
47.823 |
+27,0% |
|
Australia |
96.011 |
105.712 |
+10,1% |
40.602 |
46.160 |
+13,7% |
|
Spain |
226.609 |
246.718 |
+8,9% |
40.979 |
41.085 |
+0,3% |
|
271.372 |
355.210 |
+30,9% |
33.789 |
40.580 |
+20,1% |
|
|
Ireland |
124.915 |
113.094 |
-9,5% |
31.983 |
31.464 |
-1,6% |
|
Finland |
76.863 |
83.623 |
+8,8% |
26.964 |
30.634 |
+13,6% |
|
Mexico |
91.364 |
114.509 |
+25,3% |
25.078 |
29.452 |
+17,4% |
|
Latvia |
82.506 |
98.482 |
+19,4% |
26.363 |
27.255 |
+3,4% |
|
Others |
1.410.329 |
1.537.089 |
+9,0% |
338.166 |
357.084 |
+5,6% |
|
Total |
20.077.910 |
20.636.174 |
+2,8% |
5.391.554 |
5.622.532 |
+4,3% |
Source: Ismea on Istat data