Filippo Corsello, Export director of Mutti, explains the details of the company’s offer and the export goals in this interview with ItalianFood.net.
What are the main reasons behind the success of the Mutti brand in the international markets?
The main reason behind the success of Mutti, a leading brand in its sector, lies in its distinctive quality.
How is Mutti interpreting the main global trends?
There is growing interest in the idea of natural food, and products with a few ingredients. We are able to provide a range of products that meet demand for simplicity, authenticity and taste.
What is the added value of your offer?
The added quality of each product. Quality is generated through a productive process based on the selection of 100% Italian ingredients and a cold-processing method which ensures unique freshness. An additional distinctive aspect of our product’s excellent quality is sweetness.
In which countries is Mutti a key market player today?
We have already established an important presence in many countries. In France, for example, we are close to becoming the market leader in volume terms, and in Scandinavia we are continuing to record a growth trend year after year. Overseas, we have identified our three most strategic markets: Australia, Russia, and North America.
Mutti debuts in America
Mutti is taking its first steps in the United States as it prepares to penetrate this important market. Current distribution: Eataly, Whole Foods (North East and Mid-Atlantic), Safeway, Jewel, Roundy’s, HEB, Central Market, Hy-Vee, Stop n Shop, Giant, Shop Rite. A winning dedicated range: peeled tomatoes 28oz, tomato puree 24.5oz, Polpa 14oz, double concentrated tomato paste (tube) 4.5oz, pizza sauce 14oz.
