How the dialogue between retailers and shoppers could improve

E-commerce vs tradition. At PLMA Warsaw Roundtable, analyst Ray Gaul shows the main differences between web retailers and physical hypermarkets
How the dialogue between retailers and shoppers could improve

Web retailers and physical hypermarkets are not necessarily mortal enemies: their coexistence and competition could lead to a future improvement of the dialogue between retailers and shoppers. At PLMA Roundtable in Warsaw, Kantar Retail Vice President Ray Gaul illustrates his viewpoint in this exclusive interview with Italianfood.net. E-commerce is a much more comfortable way of shopping. But we don’t believe everyone wants to shop at home. In any case, now physical retailers have to bring in a better story for the products they are trying to sell.

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