Packaging goes back to smaller brands

We’re going back to smaller brands. And we are trying to obtain the best transparency and opening of packaging design. Loe Limpens, Creative Strategy Director at Yellow Dress Retail, explained the new trends in private label packaging design at PLMA Roundtable in Warsaw during this exclusive interview with Italianfood.net. Nowadays the pack – said Limpens – is like a letter to a good friend: the logo is like a signature, and you have to bring your own story into it, and do it in a specific language.