After their mission in Dubai on November 7, Fiere di Parma’s Marketing & Incoming staff went to Beijing last week to strengthen relations with China’s key actors in view of their visit at “Cibus Connect”, which will take place in Parma on 12 and 13 April 2017. The third edition of “Anufood China powered by Anuga” – which was held 16 to 18 November 2016 at China International Exhibition Center in Beijing – provided this possibility. Fiere di Parma’s trade specialists met many buyers representing various kind of Chinese companies and supply chains, in order to plan their participation in Cibus Connect 2017. Among these, we can find Alibaba, Ole Supermarket, Tastao, BHG-Beijing Hualian Group, Womai, Cofco, Benlai and Taobao.
“Anufood China powered by Anuga” involved 700 exhibitors (350 of which coming from all over the world), over an exhibition area of 40,000 square metres, and it was visited by 25,000 food and beverage operators and traders. This trade show is focused on the Northern China wider region and on the 200 million inhabitants Beijing surrounding area.
More than 30 Italian food companies were present, thanks to the cooperation between Koelnmesse Italia, Cibus, Federalimentare and China Chamber of Commerce of Foodstuffs.
In cooperation with ICE, also “Italian Pasta Summit China Edition 2016” took place at “Anufood China powered by Anuga”. It’s a competitive event aimed at promoting traditional Italian cuisine in China, with the participation of Italian Chefs Federation and Chinese Master Chefs. The contest’s winner was offered a prize trip to Italy during Cibus Connect 2017.
The 2017 Cibus edition in Parma has been designed as a B2B encounter between Italian food companies and national and international top buyer. It will be a two-day one date where trade show, business and food & retail contents will be hosted, on the same week as Vinitaly, in an innovative format geared to the worldwide agri-food community’s needs.