Italian government and Alibaba – the Chinese e-commerce Giant – have signed an important agreement about Italian food farming industry. The goal is to protect and promote Italian food farming excellent products against fakes like Parmesan and false Prosecco.
The agreement will be also useful for Italian manufacturers. They will be able to satisfy the increasing Made in Italy products demand on the Chinese 430 million customer’s operating system.
“Our agreement with Alibaba – says Italy’s Agricultural Politics Minister Maurizio Martina – is an important part of our strategy for the worldwide support of Made in Italy food farming industry”.
SAFEGUARDS – Thanks to the agreement with Alibaba, up until now Italy is the first country in the world whose Dop and Igp brands and products can be protected on the web. The protection they will get from fakes is the same one provided for trademarks on Alibaba websites.
The alliance between Italy and Alibaba started last year. The outcomes are remarkable. It has been possible to prevent a monthly trade of 99.000 tons of fake Parmigiano-Reggiano, 10 times as much the real production, and 13 millions fake Prosecco bottles.
The new agreement extends the b2b protection to b2c operating system. A better safeguard for the 430 millions Alibaba customers. From now on, they will be certain they buy the real Made in Italy products.
PROMOTION – Italy is investing to enhance its excellent food farming products on Alibaba. Starting with wine on September 9, the Alibaba wine-dedicated day. The goal is to aid Italian manufacturers on a marketplace whose development prospective is very interesting. From January to May 2016, wine imports in China showed a +42% growth reaching €1 billion value.
