For the first time in Italy a wine event specifically focused on the business instead of the product itself: Wine2Wine will be held on December 6th and 7th at the Congress Centre of Verona Fiere and will aggregate various experts of the field, from winery owners and consortia to sales and marketing managers, including those involved in logistics, as well as the suppliers of various companies. The objective here is to foster contacts so as to structure business strategies targeted primarily at foreign markets.
WINE TASTING AIMED AT BUYERS – “The event aims to bring together the different players in the sector,” explains Stevie Kim managing director of Vinitaly International, “An important point of the program will be the tasting of the products to especially allow foreign importers to grasp the organoleptic essence of Italian wine. We then suggest they personally visit the territory. The French have pursued this path early and with considerable success. Now it is the Italians’ turn.”