Whether you’re running a small food manufacturing business or a large scale business, logistics matter. This is the mantra in the worldwide food industry and also for Amadori, one of the major leaders in the Italian meat sector, which will be starting with a max investment of about 200 million euro. The first tranche of this investment, that is to say, 100 million euro will be reliable within 30 months. “We are facing one of the most important investments of the entire food group,” commented Massimo Romani, CEO of the company and formerly in GSI, “we are going to be strict in our goal of growth, pushing the added value products, especially in terms of service”.
A STRONG COMMITTMENT IN THE SUPPLY CHAIN – Amadori, historically committed to efficient production policies, uses the first tranche of investment to develop and integrate efficiency solutions which became operational this year, in October, at the firm’s plant site in San Vittore di Cesena. “The challenge to win is building up a fast and responsive supply chain which is the critical factor for success,” pointed out Massimo Romani.
WHO IS AMADORI – Amadori is one the leading companies in the Italian food industry. Founded in San Vittore di Cesena, over forty years ago, employs today more than 7,200 workers. Last year, the company registered a turnover of about 1.28 billion euro with 25% of the market share in the Italian meat sector. Amadori’s success is based on direct management of the entire integrated supply chain. This way, all production phases can be thoroughly checked and certified.