During the past holiday season sales increased by 24.5%, an turnover increase in the Uk market of 12.6 million pounds. Ferrero intends to further improve its performance this year, focusing on innovative communication and broadening its range. The new products will first come to the Kinder Surprise line, which alone is worth around 52.5 million pounds, and Kinder Chocolate Happy, which is ready to enter seasonal range with some dedicated references. Ferrero Rocher also will have a larger 240 gram version, while Kinder Bueno will be supported by a competition that provides the opportunity to win clothing and beauty products. “To ensure that Ferrero Rocher, Ferrero Collection and Raphael are seen as attractive to the consumers, we will once again launch three multichannel marketing campaigns – explained Levi Boorer, customer development director of Ferrero in Britain and Ireland – Christmas, after all, is a vital period for retailers and, at Ferrero, we are ready to expand our assortment and invest about 3.6 million pounds in communication. Ferrero Rocher, for example, in addition to a new, more modern and premium look, will be able to count on a complete communication plan, from TV to digital through to in-store initiatives. “