The Italian diary sector continues to struggle to break down disinformation about some products such as butter. Yet a new confidence in nutritional characteristic, starting from Time magazine’s article updated 2013, seems to display a different story. Despite all the criticism its has received, butter is well for health. The Italian company Brazzale Group, renewed among the leading diary companies worldwide and market leader in Italy with Burro delle Alpi and Gran Moravia items, has called time to break down definitive this vicious circle. This comes up during a press conference organized by the Group during TuttoFood trade fair and where president Roberto Brazzale announces the opening of six new stores in Czech Republic next year.
“Our priority is now to develop Eastern Europe’s market where we are moving faster. We meet customer’s quality standards and increasing demand of dairy products. We are present with our own brand and our own chain of distribution which counts 15 store, 6 of whom are located in Prague” and he adds – “We sell 70% of products imported from Italy and 30% delivered from our production plant located in Smunvald. Here we oversee the output of fresh products for our shops in Eastern Europe countries”.
Brazzale Group runs a business throughout 50 countries all over the world. “Most interesting country for us was Russia. Now due to the ban, and we hope it’s a temporary stop in trading, we are focusing on traditional markets such as Germany and US. Moreover we are present in Middle East where we manage our own production plant opened thank to the support of import-export company”. Brazzale Group registered revenues for more 165 million euros last years and employes more than 500 workers.