Anufood Eurasia: premiere on the road to success

From 14 to 16 May 2015 about 150 companies from 22 countries will showcase their service ranges at the Tüyap Fair Convention and Congress Center in Istanbul
Anufood Eurasia: premiere on the road to success

Diversity, internationality and quality are the hallmarks by which Anufood positions itself at its premiere.  With these registration numbers, the exhibition that will take place in Istanbul underlines its orientation as an international industry platform for the food industry in the Eurasian region even before the opening day. “This result confirms our market-oriented trade fair concept,” says Gerald Böse, president and chief executive officer of Koelnmesse, on the successful bookings. “Istanbul is the region’s hub and thus the optimal meeting point for buyers and decision makers in the industry.” Anufood Eurasia’s premiere is characterized above all by its successful mix of internationally successful companies and regional big players as well as innovative newcomers. As a central information platform, it not only offers companies excellent business contacts in the region, but also consulting services on entering the Eurasian market. The fair will be implemented as a joint project of Reed Tüyap, a joint venture between Reed Exhibitions and Fairs Tüyap ‘Group, and Koelnmesse.

The fair not only offers an overview of the Eurasian food sector but depicts the entire industry in all its diversity from fine food, frozen foods, meat and dairy products, chilled and fresh foods to bread, baked goods, sweets, beverages, organic foods and Halal products up to services & RetailTec, associations, organisations and IT service providers.

With this international dimension, Anufood Eurasia demonstrates the region’s importance to the food industry. About 25% percent of exhibitors come from abroad – Bulgaria, Denmark, Germany, Greece, Iran, Italy, Canada, Korea, Lithuania, Moldova, Austria, Pakistan, Poland, Saudi Arabia, Spain, Tunisia, the United Arab Emirates and the Usa. Particularly strong national contingents are from Iran, Bulgaria and Germany.

The food and beverage industry accounts for approx. 20 percent of Turkey’s gross domestic product and is an essential key to its fast growing economy. With this development, coupled with the strategic location of Turkey, Anufood Eurasia provides both regional and international manufacturers a unique platform to reach the entire Eurasian market.

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