A product sold every 73 seconds and a growth of the food sector registered up to 17 per cent in 2014, these are the numbers for Ebay.it about the Italian food items. The well known site for e-commerce has announced the zero resetting of the ‘errands on the final value’ for food items sales beginning from next April 2th. The vendors in the categories devoted to food won’t pay anymore. The aim is to provide functionality in an effective online sale system, one way is cutting down the cost of transactions. “There are great borders of growth for the food sector on line”- explains Claudio Raimondi, country manager of Ebay Italy -. According to Politecnico di Milano data, we figure out that in 2014 the grocery has constituted about 1% of the total amount of on line trading in Italy versus 13% in the United Kingdom”. Possible development is based on a remove of cost barriers for producers and consumers”.
“We want to allow the made in Italy find the way of e-commerce and gain the crisis during this decisive year for Italy such as this in which Expo will occur” says Maria Letitia Gardoni, in charge of Coldiretti National Youth Delegation. Ecommerce is the biggest opportunity to extend visibility for agricultural sector. It is vital that the tools will be created for avoiding falsifications and speculations. The reputation of the made in Italy is in danger by online fraud. “We hope that Ebay adopts more always measures to oppose the falsifications.” declares Stefano Vaccani, in charge of food safety authority – “the Italian products which are protected with country origin labelling belong to EU heritage Italy is under the best controls assured worldwide and the agreement between Ebay and the ministry of Agriculture started 10 months ago, is working very well”.
What are the best selling authentic Italian products? “Italian wine, cheese, cured meats, pasta and biscuits” Raimondi states.
