Richard Zhang (City Shop), “Italian food needs more promotion”

The vice president of one of the most important retailer in China gives some suggestions to Italian manufacturer to sell better their products
Richard Zhang (City Shop), “Italian food needs more promotion”

City Shop is the largest chain store in Shanghai dealing in a most extensive range of imported foods and daily necessities from around the world. With the latest products and world food trends, City Shop is dedicated to providing high-end customers with a vast varieties of commodities and first-class service.

Up to now, there have been 10 branches in Shanghai located in CBD or high-end residential areas, such as Shanghai Centre, SML Center Square, Hong Mei Road, Citigroup Tower, Shanghai Film Art Center, Tianshan Road, Xu Jia Hui, Jidi Road etc. And the first branch store in Beijing opened in July, 2008. Nanxiang branch of Shanghai and Parkview Green branch of Beijing opened for business at the same day on Mar 13th, 2013.

Today 80 percent of over 24 thousand commodities in City Shop are imports, with dairy product, meat, western alcohol and seasoning, chocolate, candy and organic vegetable as featured products.

Diversity being one of the features, the other is that City Shop sells organic vegetables planted by City Farm to make sure of the top quality of our vegetables all year round.

City Shop, with high quality commodities and service, is looking forward to being a part of your high quality life.

According to its vice president Richard Zhang, Italian food companies have to do more promotions to let chinese consumers know better their products, expecially in store. Taste and quality are ok, but local consumers need more information about the wide range of italian fine authentic foods. On the top sales of City Shop right now: pasta, ham, mineral water and wine.

Richard Zhang – Vice President City Shop from Gruppo Food on Vimeo.

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