In order to increase the knowledge of the Denomination and encourage business opportunities for the wineries, the Consortium is flying to Vinexpo Asia Pacific the Far East, which has become a leading wine fair in the Asian wine market. Asian wine lovers will have the chance to taste the wines of Bellussi, Biancavigna, Bortolomiol, Contarini, La Farra, Le Vigne di Alice, Perlage, San Giuseppe, Sorelle Bronca, Tenuta degli Ultimi, Val d’Oca, Valdellövo, Valdo and Zardetto, which will act as ambassadors for Conegliano Valdobbiadene Prosecco Superiore. The Consortium aims at protecting the Denomination from the imitations and spreading the culture of Conegliano Valdobbiadene Prosecco Superiore. In order to give the Chinese market the opportunity to get to know better its wine, the Conegliano Valdobbiadene Prosecco Superiore Docg Consortium has also translated its website in Chinese. Asian consumers and operators have the chance to learn more about the history, culture and the beauty of the territory, which is also in the Tentative Lists to become a Unesco World Heritage Site