Asiago Pdo continues to grow on the German market and launches a new season of investments in promotion. After a 73% increase in the growth of sales in the first half of 2013, compared to the same period of the previous year, Germany is ready to overtake the United States and become the second destination country for Asiago cheese exports. According to data from Istat (National Institute for Statistics) processed by Ismea, this country, with its population of 80 million, represents the second target market for Italian dairy produce, with a growth of 7% in the first half of 2013 and imports totalling over 20 thousand tons.“Germany, a country that has always been receptive to the high quality of Italian products and a loyal consumer of Asiago Pdo cheese from the Veneto and Trentino Alto Adige regions, is showing a growth that exceeds our expectations, also due to the presence of a large community of Italian origin, that is both mentally and physically close to the places in which Asiago Pdo is produced”, says Flavio Innocenzi, director of the Consortium. “This success is based on Asiago’s decidedly superior quality, compared to the average of local and imported cheeses”.