Man in tuxedo with bow tie, at a food event.

Lavazza to grow into leading coffee maker

United States has potential to become first market, says VP Giuseppe Lavazza
Man in tuxedo with bow tie, at a food event.

By Antonella Ciancio

Italy’s top-selling coffee maker Lavazza has financial strength to continue to buy brands and become one of the main players in the consolidation of the 80 billion-dollar global coffee industry, Vice Chairman Giuseppe Lavazza said in an interview.

Speaking on the sidelines of a sparkling black-tie Gala night hosted by the National Italian American Foundation (NIAF) in Washington DC, where Giuseppe Lavazza was honored for his business achievement, the manager said the United States is a very important market for Lavazza but still has room to grow and become the number one.

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