Benvolio 1938 is now looking to sell its excellent products outside Italy. Active in the oils for consumption sector for more than 75 years, this company specialises in producing its own and private-label brands. Its main target in 2016 is to increase the amount intended for the export market, especially from its new range Piave Wellness Oils.
These oils are produced through a very careful selection of raw materials and the use of the latest, most advanced techniques based on a higher than ever input in terms of research and innovation. The result is top-quality products that show Italian expertise to the rest of the world.
The company’s aim is to increase its presence in other countries: in September, Benvolio 1938 USA Corp. was set up to deal with distributing and marketing our products in the U.S. This direct commercial presence shows we have an established export strategy drawing on our own resources. What’s more, the company will take part in Winter Fancy Food 2016 in San Francisco as part of the Italian pavilion, where it will display a selection from our own range of olive oil and seed oil products for the retail and horeca channels. Benvolio will then be present at other important international Fairs throughout the year, including Cibus 2016 in Parma, Italy, Summer Fancy Food Show 2016 in New York, and Sial 2016 in Paris.
Together with its partners and using trade networks across the globe, Benvolio 1938 is committed to ensuring productivity, efficiency, and competitiveness as it promotes and spreads the Italian tradition in food beyond its national boundaries.
The company say that “Benvolio’s strategy is to become more active in overseas markets with a good potential for growth. We are concentrating on our Italian image, new alliances, and a direct presence so as to improve and build up our offer of quality food products and share in a responsible and ethical vision of work with our present and future partners. As well as expanding in the U.S., we are targeting North Europe, China, and South Korea, and aiming for sales in overseas markets to reach 50% of total sales by 2018”.
