In the wake of the 11th edition of the Week of Italian Cuisine in the World, the Qualivita foundation, in collaboration with the Origin Italia association, has strengthened the strategic link between Italian excellence and the Mexican market. Mauro Rosati, General Director of Qualivita and Origin Italia, served as a guest of honor at the Italian Embassy in Mexico City, emphasizing the crucial role of Geographical Indications in safeguarding the bond between products, local territories, and traditional production know-how.
A strategic agreement for quality
The mission focused on the long-term potential of the modernized global agreement between the European Union and Mexico, signed in May 2026. This pact provides comprehensive protection for 568 European Geographical Indications, including 232 spirit drinks and 336 wine and food denominations, with 64 being authentic Made in Italy products. This framework is essential for international buyers and importers looking to source authentic Italian quality.
Fostering global culinary heritage
Alongside Italian Ambassador Alessandro Modiano, Rosati met with local trade media to discuss the contribution of certified productions to Italian Cuisine, which was inscribed in 2025 on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. Events included a specialized seminar at the Italian Institute of Culture, where restaurateurs and distributors analyzed the importance of certification in protecting consumers and promoting global culinary standards.
Dialogue with the Mexican viticulture sector
A highlight of the visit was the participation at Wines Experience Mexico City, where Rosati engaged with the Clúster Vitivinícola de Querétaro. The discussion focused on how the Mexican region, the first to establish a Protected Geographical Indication for wine, can draw parallels from the Italian experience with PDO and PGI classifications. This exchange underscored the role of producers in defining shared regulations and enhancing the value of their local terroir. Looking ahead, Qualivita has identified three key areas for future collaboration: promoting respective gastronomic cultures, university-led research on origin products, and strengthening international protection instruments for Geographical Indications.