Despite a challenging global landscape marked by rising raw material costs and the impact of African swine fever, the Consortium for the protection of Prosciutto di San Daniele PDO has demonstrated remarkable resilience. In 2025, exports to the United States surged by 20%, proving that the appeal of this iconic Italian delicacy remains robust even amidst complex trade environments.
Navigating market challenges
Mario Cichetti, who has led the Consortium for over two decades, emphasizes that the strategy remains focused on quality and health. While trade restrictions related to the swine fever outbreak have temporarily hindered access to key Asian markets like Japan and China, the organization is proactively diversifying its reach. Efforts are now intensifying in Northern Europe, specifically targeting Denmark and Sweden, to maintain a consistent international presence.
A commitment to premium excellence
The Consortium is preparing to introduce a new “certified reserve” product, an initiative currently nearing final approval. This premium category will feature hams aged for a minimum of 20 months, verified by an independent body. This shift underscores a broader strategic goal: selling more by emphasizing superior quality and unique production characteristics. With production volumes recovering to 2.54 million hams in 2025, the Consortium is well-positioned to leverage its reputation as a hallmark of Italian heritage.
Economic impact and future outlook
The Prosciutto di San Daniele PDO ecosystem remains a vital engine for the Friuli region, generating over €1.15 billion in economic impact. With 31 producers and approximately 3,500 small and medium-sized farms involved, the supply chain is deeply integrated into local communities. As the industry looks toward the future—including navigating the nuances of the Mercosur agreement—the focus remains on consolidating its reputation as a global leader in high-end cured meats, ensuring that the legacy of this specialty continues to thrive on the world stage.